The market's decisive tilt toward a fourth-weekend gross above $25 million stems from "Michael"'s exceptional holdover strength, driven by a record-shattering opening, sustained audience demand for the Michael Jackson story, and favorable word-of-mouth that has kept per-screen averages elevated well beyond typical biopic trajectories. Mixed critic scores have not deterred ticket buyers, as evidenced by strong social buzz and repeat-viewing trends that mirror the long legs seen in prior music biopics with comparable cultural heft. With competition remaining modest and no major release windows threatening its screens, traders see little realistic path to a drop below $25 million unless an unforeseen marketing pivot or external event suddenly alters attendance patterns in the final days.
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