Strong word-of-mouth and an unusually broad Gen Z audience have powered “Obsession” through record-breaking holds for a wide horror release, with the film posting only a 7% drop in its fourth weekend and still outpacing its opening in week six. Those exceptional legs are now moderating: the sixth weekend fell 30% to $13.4 million after a 25% fifth-weekend decline, signaling the typical late-run acceleration that often compresses earnings into the $8–11 million range by week seven. With digital release looming and competition from summer tentpoles intensifying, traders appear split on whether residual theatrical buzz or accelerating drop-off will set the exact bracket.