Amazon shares traded near $260 in early October 2026 after closing the prior week at $249.15, supported by AWS revenue growth of 37% year-over-year to $42.2 billion in Q2 and an AI services run rate exceeding $25 billion. Heavy capital expenditures on data centers and Nvidia chips, alongside analyst price targets averaging above $320, have reinforced momentum into the $255–$265 range. With Q3 earnings due October 29 and guidance pointing to 9–12% sales growth, traders are weighing sustained AI demand against elevated spending that pressured free cash flow. The closely matched 34% probabilities on the $255–$260 and $260–$265 bins reflect uncertainty over whether recent gains extend before the earnings catalyst.