Rockstar Games and parent company Take-Two have shown no signs of deviating from the current $70 standard for major AAA releases, keeping trader consensus heavily behind a “No” outcome at 90.5% implied probability. Past Grand Theft Auto titles launched at the prevailing retail price, and recent industry moves—such as $70 launches for major open-world games—have reinforced expectations that GTA 6 will follow suit to protect its massive cultural reach and avoid backlash. Strong sales projections and the game’s status as a generational event further support this view. A late price increase or premium “ultimate” edition could still push costs over $100, though such a move would mark a clear break from established patterns and faces significant market resistance.