Apple announced its first foldable iPhone, the Duo, on September 9, 2026, under new CEO John Ternus, with preorders opening October 16 and wide availability set for October 23 at a $1,999 starting price. The book-style device features a 5.4-inch outer display and 7.6-inch inner screen using an A20 Pro chip, positioning it as a productivity-focused premium option against established rivals like Samsung’s Galaxy Z Fold series. Supply constraints may limit initial volumes, similar to past Apple launches, while strong analyst expectations for rapid market share gains in the niche segment underpin trader confidence in a near-term release. Upcoming catalysts include preorder data and any last-minute supply chain updates ahead of the October ship date.