Recent Q2 results showed Meta's ad revenue surging 28% to $60.8 billion on higher impressions and pricing, yet free cash flow collapsed amid $31 billion in AI infrastructure spending, with full-year capex guided at $130-145 billion. This mix of core platform strength and elevated costs has produced balanced trader views on the near-term close, as the Muse AI agent gains early traction but faces questions on monetization and retention. With earnings due October 28 and no immediate catalysts in the week of October 12, the even probabilities across $690-760 ranges reflect uncertainty over whether AI-driven ad gains will offset spending pressures before the next results.