Apple shares closed the prior week near $332.89 and traded at $333.63 on October 6, reflecting a narrow range amid limited near-term catalysts. Strong fiscal Q3 results—$109.4 billion revenue and $2.02 EPS, both beating estimates—continue to underpin sentiment, yet Morgan Stanley’s October 1 target reduction to $355 highlights margin pressure from higher memory costs and softer iPhone average selling prices. The leadership transition to CEO John Ternus and the LG smart-home partnership add longer-term optionality without immediate price impact. With the next earnings release scheduled for late October and the stock 3–4% below its $345.34 high, traders price modest weekly volatility, concentrating implied probability in the $330–$340 buckets as the market digests recent performance against tempered analyst views.
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