Meta Platforms shares traded between roughly 610 and 664 during the week of September 7, 2026, with a sharp mid-week rally lifting the intraday high to 663.50 on September 10 after closing near 613 the prior session. The move coincided with reports of strong early adoption for the company’s Muse AI agent, which reached top app-store rankings, alongside a JPMorgan upgrade that raised its price target to 820. Broader sentiment reflected ongoing focus on AI-related capital expenditure and monetization potential, even as the prior quarter’s EPS missed estimates despite 28% revenue growth. Analysts maintain a consensus target near 755–820, well above current levels near 650, with the next earnings release scheduled for late October. Trader positioning in the week therefore centered on near-term momentum from AI catalysts versus longer-term concerns over spending levels and valuation.