Meta Platforms (META) shares climbed sharply during the week of August 31, 2026, with intraday highs reaching $619.46 on September 3 amid elevated trading volume, reflecting renewed trader optimism after the post-Q2 earnings dip. Revenue grew 28% year-over-year to $60.8 billion in the June quarter, fueled by 27% advertising growth and 12% higher average ad prices, while daily active people rose 3% to 3.60 billion; however, GAAP EPS of $6.18 missed estimates due to $2.4 billion in legal charges and elevated AI-related infrastructure costs. Management narrowed 2026 capex guidance to $130–145 billion while raising the lower end of full-year expense outlook to $165–169 billion, signaling sustained investment in AI tools and data centers that supported the rebound. The stock’s 8% weekly gain from the $572.34 August 31 close aligned with broader tech sentiment and improving ad-market dynamics, though high capital spending continues to pressure near-term margins and free cash flow.