Apple shares have traded near $336–$338 in mid-September 2026, supported by the September 18 launch of the iPhone 18 Pro lineup and fresh consumer survey data showing elevated purchase intent for higher-end models and larger storage configurations. Evercore ISI raised its price target to $380 after projecting stronger iPhone average selling prices and revenue growth for fiscal 2027, while Bank of America maintained a $370 target amid improved carrier promotions. The stock sits within roughly 2% of its 52-week high of $344.57, reflecting sustained momentum from the prior quarter’s record results and services growth. The next major catalyst is Apple’s fiscal fourth-quarter earnings, scheduled for October 29.