Meta's stock has traded near $730–$740 in late September 2026 after Q2 results showed revenue of $60.8 billion, driven by 27% year-over-year advertising growth from higher ad prices and impressions. Elevated 2026 capital expenditure guidance of $145 billion for AI infrastructure weighed on sentiment, prompting after-hours volatility despite strong operating margins near 40%. Traders are monitoring the balance between monetization gains in core social platforms and rising AI costs, with Q3 earnings due in late October likely to provide the next catalyst for implied probabilities around near-term price thresholds.