President Trump has floated the idea of rebranding New Mexico as “New America” through social media posts and memes in early September 2026, including maps with “Mexico” crossed out and an AI video depicting the change, echoing his prior executive actions on federal geographic names such as the Gulf of America and Lake America. State leaders, including Democratic Governor Michelle Lujan Grisham, have rejected the suggestion outright, noting that the name is embedded in New Mexico’s constitution and predates the United States. Any formal change would require approval by the state legislature and a voter referendum, processes controlled at the state level rather than by presidential authority. Trump later described the idea as popular with some supporters but stated it would ultimately depend on local voters. These legal and political constraints, combined with the state’s partisan makeup, shape trader assessments of the timeline and feasibility.